Retail rents in New York City are 20% - 30% lower than pre-pandemic levels (REBNY 7/24 retail report) but leasing activity was fairly active in late 2023 in SoHo, Flatiron and Madison, according to CBRE, resulting in fewer spaces left (CO 10/17/23). Presumably this would be because rents were down and negotiable. New York City retail asking rents have declined 30% in 13 of 17 corridors post COVID … but are up slightly since the fall of 2022 (REBNY retail report 7/23) . Rents on the Upper East Side have declined during the same period by as much as 15%, with Fifth and Madison Avenue rents being reduced by as much as 25% (REBNY 2021 retail report). So - Ho rents are down by more than 30%. The hardest hit areas have been business districts, with residential areas not doing as badly. This all means that there are opportunities out there for new stores and retailers that want to be in New York but could not afford to do so. Even before COVID hit New York City, the November 28th, 2018 Real Estate Weekly confirmed that Manhattan retail asking rents were on the decline. Of 17 high profile corridors, 15 showed year end decreases.
With my having said this, Joe Aquino in his 2022 retail report says that there is hope for Manhattan’s luxury shopping districts….Joe reports that “Givenchy just left its cozy quarters at 749 Madison Ave. at the southeast corner of 65th Street to take the southeast corner at 625 Madison Ave. Versace will open in Givenchy’s place this fall.
Wolford, a maker of luxury seamless tights, took the Lalique store at 607 Madison Ave. between 57th and 58th streets.
The French luxury fashion house Chloé, owned by Richemont, just inked a deal at 715 Madison Ave. between 63rd and 64th streets. The tenant will face merchants such as Graff, Etro and Beretta.
Kiton is moving from its longtime townhouse location at 4 East 54th St. and relocating to 692 Madison Ave. between 62nd and 63rd. Kiton’s Neapolitan-styled men’s and women’s clothing will now have complementary neighbors: Hermès and Jimmy Choo.
Ben Soleimani just leased the former Tourneau space at 601 Madison Ave. between 57th and 58th streets. Soleimani will display its highly stylized rugs with their notable weaves and textures in a prominent contemporary setting.
Carl F. Bucherer, the Swiss watchmaker founded in 1888, has taken over all the Tourneau spaces in Manhattan and now offers a full-service bar at its flagship store at 590 Madison Ave. Bucherer is an authorized Rolex dealer and can procure virtually any luxury watch brand.
John Knits moved from the Rolex Building at 665 Fifth Ave. to 655 Madison Ave. between 60th and 61st streets. St. John Knits has long been a favorite of professional women, combining the finest fabrics, most vibrant colors and tasteful fashion sense in finely tailored garments.
Hermès, originally a saddlemaker, has become a leader of French fashion. The operation moved its flagship New York location from one side of Madison Avenue to the other (from 691 to 700, at the southeast corner of 63rd Street).
Berluti, originally a bootmaker, now dresses the most fashionable man from head to toe. Berluti recently moved from 677 Madison Ave. into the Fuller Brush Building at 595 Madison Ave., with storefronts facing 57th Street.
Christofle ,which specializes in high-end silverware, and Fendi, which is known for fabulous furs, ready-to-wear apparel and accessories, have taken locations in the same building — also with storefronts facing 57th Street with Fendi securing the corner space. Fendi left 598 Madison Ave., a store it had occupied for more than 15 years, and moved across the street. Christofle traveled a little farther, coming downtown from 846 Madison Ave.
Joining the excitement in this building is tie-maker Stefano Ricci, recently moved from a 15-year stay on Park Avenue. Now the Ricci storefront will stand adjacent to The Four Seasons Hotel.
Vacheron Constantin — one of the oldest Swiss watch brands that was founded in 1755 — recently moved from 729 to 575 Madison Ave., with a storefront facing 57th Street, adjacent to another watchmaker, Breitling. Breitling has taken another store in the Meatpacking District, at 875 Washington St., occupying close to 4,000 square feet.
Chopard has moved from 709 Madison Ave., heading for the Crown Building at 730 Fifth Ave., facing Tiffany’s flagship store at Fifth Avenue and 57th Street. In its place, Richemont has secured the corner for Lange & Söhne, and Jaegar-LeCoultre will double its present size at this property and face the new Hermes flagship store when that boutique opens.
Richemont’s Panerai has secured the former Roberto Cavalli space at 711 Madison at the northwest corner of 63rd Street. The tenant’s store will be facing the new Hermes store, diagonally.
French Fashion designer Isabel Marant, who won the Award de la Mode, secured the former Berluti store at 675 Madison Ave.
Seamen Schepps moved from a corner of Park Avenue and 58th Street to 824 Madison Ave. at the southwest corner 69th Street, bringing its 100-year-old tradition of diamonds and colored stones to the corridor.
Manolo Blahnik recently left its longtime home on 31 West 54th St., making way for Sarah Jessica Parker’s ready-to-wear collection, and opened a women’s and a separate men’s store at 717 Madison Ave. between 63rd and 64th streets.
Brunello Cucinelli has expanded within the same building. The company originally leased Bally Shoes and then took over the Georg Jensen store, too. Cucinelli customers are known for their loyalty; thus, Cucinelli now has a store with close to 80 feet of frontage on the avenue.
Graff has done very well in its flagship store at 710 Madison Ave., on the northwest corner of 63rd Street, and has secured control of the building next door (712 Madison Avenue) as well. Buccellati and DeBeers are Graff’s direct neighbors.
Ice Blue, a division of Mirabella, a lady’s boutique that features European designs, has leased a second store at 1339 Madison Ave. between 93rd and 94th streets. Its main store stands one block south. In the same building, Collette will be bringing its fabulous luxury consignment furniture store (which furnishes many mansions in the Hamptons) to affluent Upper Madison Avenue residences in Carnegie Hill.
Nardos has taken 807 Madison Ave. between 68th and 69th streets, where designer Nardos Imam will display her fabulous bridal and evening couture line along with her ready-to-wear collection.
Aston Martin will display its prestigious cars in a showroom on the ground floor of 450 Park Ave. on the southwest corner of 57th Street, in a space previously occupied by Phillips Auction and a few steps north of the Ferrari showroom. Bank United has taken the upstairs portion of 450 Park Avenue. Phillips Auction moved an adjacent building.
P. Journe, previously located at 723 Madison Ave., is moving to a townhouse at 53 Mercer St. in the vibrant heart of SoHo.
Mango (founded in Barcelona, Spain) has taken the Ralph Lauren Polo store at 711 Fifth Ave. at the northeast corner of 55th Street. The tenant will occupy more than 23,000 square feet on three levels. The “fast fashion” merchant will join neighbors Zara, Uniglo and Hollister in a quest to beautify men women, and kids.” 7/2/22
Prime Fifth Avenue: $2,190, a 27.3% jump from second half of 2023, but down by 23.4% year-over-year (REBNY 7/24).
Fifth Avenue between 42nd and 49th Streets: Average asking PPSF: $583, inching down by 0.7% from second half of 2023, and 8.8% year-over-year (REBNY 7/24).
Lower Fifth Avenue: Average asking PPSF: $369, a 15.7% jump from second half of 2023, and a 23.4% increase year-over-year (REBNY 7/24).
57th Street between Fifth and Madison Avenues: The REBNY 7/24 report puts the asking as $313.00. The high was over $1,000 five years beforehand, so TBD.
Prime Broadway @ Times Square: Average asking PPSF: $1,955, a 43.9% spike from second half of 2023, and 99.5% year-over-year (REBNY 7/24).
Prime Madison Avenue: Average asking PPSF: $945, a 0.5% dip from second half of 2023, but a 13.3% year-over-year spike (REBNY 7/24).
Prime SoHo: Prime Broadway sites: Average asking PPSF: $481, a 20.3% increase from second half of 2023, and a 27.9% increase year-over-year (REBNY 7/24)
Flatiron: $200-$300 a square foot (average $308) / Prime Broadway average $390 (REBNY 2016 Retail Report).
Herald Square: $635 a square foot (CNY 7/24/18). Many rents have been lower, some higher.
Prime 34th Street: Average asking PPSF: $495, a 3.7% decrease from second half of 2023, but a 13.5% increase year-over-year (REBNY 7/24).
Meatpacking: $345 a square foot (RD 2017 DB).
Upper West Side: Broadway: Average asking PPSF: $251, a 3.7% increase from second half of 2023, and a 9.6% jump year-over-year. Columbus average asking PPSF: $277, a 10.6% decrease from second half of 2023, and year-over-year REBNY7/24)
Wall Street / Broadway from Chambers to Battery Park: Average asking PPSF: $276, a 14% decrease from second half of 2023, and by 7% year-over-year (REBNY 7/24)
Third Avenue 60th-72nd St.: Average asking PPSF: $259, up by 9.7% from second half of 2023, and by 0.4% year-over-year (REBNY 7/24).
East 86th Street: Average asking PPSF: $297, a 0.3% decrease from second half of 2023, but a 3.1% year-over-year increase (REBNY 7/24).
Lexington Avenue 60th-96th Streets: $125 a square foot.
First-Second Avenues: $100-$200 a square foot.
Court Street (Brooklyn): $200.00 a square foot (REW 1/13/16)
Harlem (West 125th Street): Average asking PPSF: $145, unchanged from second half of 2023, but down 6.5% year-over-year (REBNY 7/24).
Some thoughts on retail / restaurant lease negotiations
With retail space alterations, landlord may either permit a tenant to alter its space at its own expense or the landlord may provide a rent abatement. If the landlord “pays” for the work to be done, it can be done in the form of of free rent or a credit, so the tenant saves on the “rent tax” which is 3.9% of rent over $250,00.00.
Landlords may prevent tenants from subletting their spaces to other tenants in the building or to tenants that are competing with existing tenants.
Security deposits are often held by third parties or in the form of a letter of credit. Security can be “burned down” over the years, meaning the amount paid is returned gradually during the course of the lease.
A good guy guarantee is generally a way for a landlord having a tenant personally guarantee a lease.
Additional rent is often paid starting on year two, based on increases in taxes, labor, electric, etc.
An Estoppel Certificate is in order to show that there are no outstanding claims by a tenant (when a building is being sold or re financed).
Square footage is usually rentable and not usable.
Tenants often ask that landlords not rent other empty spaces in a particular building to a competitor.
It needs to be determined in advance who is in charge of maintaining the sidewalk, basement space, HVAC system, electric, plumbing, vents, etc.
Make sure the space you are leasing has a C of O and is ADA compliant.
Restaurants must first need to obtain liquor licenses before lease commencement with an SLA Contingency.
Often times tenants must leave fixtures behind, even if they are installed at tenant expense. This is important to discuss in negotiations.
Other Key Terms (REBNY 7/24):
Asking Rent – Represents the annual dollar amount the lessor is asking in order to lease their retail space.
Availability – Direct ground-floor retail space that is actively marketed or off-market; includes spaces for immediate and future occupancy which are not necessarily vacant. Does not include below or above ground-floor retail space, spaces with frontage on side streets or subleases.
PPSF – The price per square foot is calculated by dividing the annual asking rent by the ground-floor square footage.
Average PPSF – The average price per square foot is calculated using the price per square foot that represents the straight-line average for all direct, ground-floor availabilities within a particular corridor frontage. The Average PPSF provides values that are not skewed by high or low outlier prices.
Median PPSF – The median price per square foot is calculated using the price per square foot that represents the midpoint PPSF for all direct, ground-floor availabilities within a particular corridor frontage. Half of the prices Fall either below or above this value.
Lowest PPSF – The lowest price per square foot recorded for all direct, ground-floor availabilities within a particular corridor frontage.
Highest PPSF – The highest price per square foot recorded for all direct, ground-floor availabilities within a particular corridor frontage